USA TODAY FEATURE ARTICLE ON REDBULL ATHLETE ASHLEY FIOLEK, WHO LEADS AMA/WMA WOMEN’S MOTOCROSS CHAMPIONSHIP

PEBBLE BEACH, CA (June 11, 2008) – “Fiolek, 17, roars to top of women’s motocross championship series”, reads the headline in the sports section of the nations largest newspaper, USA Today.
http://www.usatoday.com/sports/2008-06-10-fiolek-bmx_N.htm

The unprecedented mainstream media coverage of American Honda’s Ashley Fiolek and the AMA/WMA Women’s National Motocross Championship presented by Kawasaki continues with a great article on Ashley and the WMA series.

About Ashley Fiolek
Born profoundly deaf, Ashley began riding and racing motorcycles at age seven and worked her way up the amateur Motocross ranks.  In 2004, at the age of 13, she won her first national championship at the Air Nautiques AMA Amateur National Motocross Championships at Loretta Lynn’s.  Between 2005 and 2007 she went on to win 12 more national championships and has won more than 100 races in her career so far.  See: www.ashleyfiolek.com.

For 2008, Ashley is competing for the WMA Championship, the premier women’s motorcycle series and the only professional women’s motorsport series in the U.S. See: www.womensmotocrossassociation.com. Ashley is also competing in select rounds of the FIM Women’s Motocross World Championship and at the XGames in the inaugural Women’s MotoX Championship.

Through her accomplishments in Motocross and the worldwide media coverage of her racing career, she has become an inspiration for deaf people and motocross fans around the world, many who follow her life on www.ashleyfiolek.com.  Ashley communicates through signing, reading lips, email and text messaging (often sending 1000 texts a day on her T-Mobile Sidekick!).

About Hardcard
Hardcard Holdings, LLC, is a leading motorsports management and consulting firm specializing in motorsports and motorcycle-related marketing.  Hardcard’s partners are VP/CEO-level executives with experience in management of racetracks, sanctioning bodies, brands, athletes, licensed merchandise, sponsorship development, race teams and publishing.  Hardcard partners have worked with many companies that have used motorcycling as a marketing platform including:  Toyota, Chevrolet, Ford, Monster Energy, Progressive, Oakley and Fox.  Current Hardcard clients include Indianapolis Motor Speedway, Barber Motorsports Park, Red Bull, Axio, Campos Creative Works, Bell Helmets and Alien Technology – see www.hardcard.net.

Hardcard:
Andy Leisner, Hardcard Managing Partner
831.233.1700 Aleisner@hardcard.net

John C. Farris, Jr., Hardcard Partner
248.652.7460 JFarris@hardcard.net

Murph, Hardcard Athlete Representation Manager
831.464.3458 Murph@hardcard.net